My Client:
Is a prestigious, highly sought-after catering company in London, known for delivering exceptional culinary experiences for high-profile events. With a reputation for innovation and luxury, they serve an array of exclusive clients across corporate, social, and private events. They are seeking a talented Marketing Manager to lead their marketing initiatives, ensuring that our brand continues to grow in prominence and desirability.
Job Overview:
The Marketing Manager will be responsible for planning, executing, and overseeing the full 360-degree marketing strategy, encompassing both digital and print channels. This role will require a creative and strategic thinker, with a proven track record in creating compelling campaigns that drive brand engagement and increase customer acquisition.
Key Responsibilities:
- Develop and implement a comprehensive 360 marketing strategy (digital, print, and event marketing) to drive brand awareness, customer engagement, and revenue growth.
- Lead the planning and execution of multi-channel marketing campaigns, including social media, email marketing, SEO/SEM, content marketing, PPC, and offline initiatives such as print ads, brochures, and event collateral.
- Manage the company’s online presence, including website content, social media accounts, and digital advertising.
- Collaborate with internal teams and external agencies to create engaging content that aligns with the brand’s voice and vision.
- Conduct market research to understand consumer trends, competitor activities, and identify new opportunities for growth.
- Manage the marketing budget, ensuring cost-effective spending while maximizing ROI on all marketing activities.
- Analyse campaign performance metrics and adjust strategies to optimize results.
- Ensure consistency in brand messaging and design across all channels, maintaining the luxury and high-quality image of the company.
- Organize and manage the marketing activities for key events, working closely with the events team to promote and support high-profile catering engagements.
- Monitor and report on marketing KPIs, adjusting tactics as necessary to achieve targets.
Skills & Experience Required:
- Proven experience as a Marketing Manager, preferably within the luxury, events, hospitality, or catering industries.
- Strong expertise in both digital and traditional marketing, with a solid understanding of 360-degree marketing strategies.
- Hands-on experience with digital marketing tools, including Google Analytics, Facebook Ads, Instagram, and email marketing platforms.
- Excellent communication and leadership skills, with the ability to collaborate across departments and manage external partners and agencies.
- Analytical mindset, able to interpret data and translate insights into actionable strategies.
- Strong project management skills, with the ability to handle multiple campaigns and meet tight deadlines.
- Knowledge of the London market and consumer trends in the luxury events and catering space is a plus.
If you are a highly motivated marketing professional with a passion for luxury experiences and a proven ability to drive successful 360 marketing campaigns, we want to hear from you!